Benno Baeginzer and Jeano Erforth co-founded the Electra Bicycle Company when mountain bikes were all the rage.”.

“This type of bycicle is not new: in stylistic terms, it comes straight from the world of motors, particularly from the choppers and hot rods of the 1950s and 1960s.”. Electra Ratrod
“The Townies overcame one of the greatest obstacles to cycling, the fear of having your feet off the ground.
To compensate, Electra inched the pedals forward and lowered and moved the seat back slightly so riders could place both feet squarely on the ground when standing and have a full leg extension while riding.”.
Electra Rally Sport

From the top: Ratrod and Rally Sport cruisers.
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Categories : design